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M A Christie. The founder of Alexander Engineering, click on the picture to read "The Alexander Story". |
Alexander engineering were another hugely successful tuning firm throughout the 60's. Although the major thrust of their sales and development were taken up with road going modification and conversions they were not averse to pitting their equipment against the opposition on the track. A very successful Alexander sponsored driver was Mick Clare, a distinguished looking competitor if ever there was one, with his large handlebar mustache and tweed jacket (driving suit) he would occasionally give the better funded semi works teams a run for their money. Alexander were one of the most enthusiastic exponents of the use of mass market advertising, if you get a copy of any of the old 60's motoring magazines you will usually find at least one of Alexander's adverts extolling the virtues of their latest product. Although they never produced a comprehensive catalogue of their products they did produce a range of fliers giving the details of the complete conversions that they could offer. A large number of these promotional fliers are reproduced in the Alexander archive below. For a detailed overview of Alexander Engineering in its hey day click on the image of their founder Michael Christie on the left. |